Recently DVD disc duplication protection technologies didn`t manage with developments in DVD `ripping` software and the continual cat and mouse game of hackers and developer. At best, present copy protection offers feeble protection against existing DVD ripping tools on longer-run replicated DVD discs. 24-7dvd.com started new process with unique approach, offering content owners and creators a two-pronged defence against illegal disc copying through:
1. Studio approved digital watermarking
2. 24-7DVD`s copy protection process

The hidden watermark is highly resistant to compression, de-compression, re-compression and format conversion.
In essence, the 24-7 process works by taking client content and encoding and invisibly watermarking the video which is then traceable if content is found to be used by an unauthorised source e.g. on an unlicensed website.
This passive copy protection process uses an adjustable patent pending algorithm to modify the DVDs data structure so that copy attacks are denied, but the play back process doesn`t change at all.
This technology has been externally tested at Intellikey Labs, USA and PMTC Belgium, confirming that the technology provides reliable levels of protection with full playability on DVD player and computers.
24-7s new service is aimed at the low-run duplication market and is ideal for `content ahead of release` schedules, check-discs, Press and PR screeners etc.
>>I`m delighted in announcing this first for 24-7DVD<< says Symon Roue, Managing Director of 24-7DVD. It is the first DVD duplication protection software since break of CSS (1999), that provides a decent level of protection from mass market ripping programs. Studios, broadcasters and corporate communication clients became completely sure of the security of their content ending up on video file sharing websites, this new technology secures both the digital ripping process from a DVD and provides analogue protection should the video be dubbed without permission.
We are sure that in future there will be need of copy protection technologies for other types of discs, for example blue ray protection.